Rauw Alejandro

Despacito is a hit song from Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in the year. It was the top one streamed music at that moment within a period of six months. The song is a blend of reggaeton and pop music did not only bring attention to reggaeton, but was also an attraction to Latin music generally. Billboard's Top 100 had four songs in 2016, as opposed to two songs from 2015. When Despacito was at its height, the band's commercial success in 2017, 19 tracks primarily in Spanish reached the top 100. It climbed to 41 by 2020. Following Justin Bieber's bilingual remix to Despacito (2017) the most well-known musicians started collaborating on reggaeton tracks, like Drake along with Bad Bunny on MIA (2018) and Madonna with Maluma with Maluma on Medellin (2019). The year 2000 saw a number of reggaeton artists were expressing displeasure at the genre's direction toward the mainstream. However, a younger generation namely Rauw Alejandro, sought to keep reggaeton evolving. He often included elements from electronic dance and other genres.